No fanciful taste profiles to confuse the hell out of you- just that good dark roast you love. Ground bean and packed fresh from the roast. 12oz of coffee beans provide you with 36 8oz cups of coffee, which breaks down to $0.33 per cup.
 
Gimmick Dark is the founding father of my roast family.
 
This Gimmick coffee is certified fair trade and organic. 
 
Antibullshit coffee, the only gimmick is in the name.